Purlieu is a groundbreaking initiative spearheaded by Senus, formerly FARMEYE, in collaboration with the European Space Agency (ESA), dedicated to exploring the vital role hedgerows play in Ireland’s ecosystem and agricultural landscape. These green corridors are not mere boundaries; they are the lifeblood of our environment and agricultural sustainability.
At Senus, we’re committed to empowering farmers with practical solutions for hedgerow management. Our comprehensive methodology integrates ground-based data capture using GNSS and LiDAR technology with satellite imagery and advanced modelling techniques. This approach enables us to deliver accurate assessments of hedgerow composition, structure, and biodiversity, providing farmers with actionable insights to inform sustainable land management practices.
“Through the use of advanced technologies, we’ve harnessed cutting-edge technology to develop innovative approaches for assessing and managing hedgerow biodiversity and volume.’’
“We are thrilled to have the opportunity to collaborate with the European Space Agency on this exciting and impactful project. The continued commitment from ESA to Purlieu adds to the growing recognition of Senus as a European leader in natural capital measurement technologies.”
Aurivo co-op and ag-tech company Senus, formerly FARMEYE, partnered to establish a soil carbon programme to verify and measure soil carbon stocks on farms across the northwest region. As part of the programme, Aurivo and Senus work with the farmers in the programme to implement sustainable soil management practices that enable them to increase carbon stocks.
The soil carbon sampling is carried out to an ISO standard methodology. Prior to sampling, the farms are split into “strata” or blocks, based on soil type and land use. The soil core location points are predetermined before sampling took place. The sampler navigates their way to each soil core point using GPS technology and the core location is recorded each time a soil core is extracted from the ground. This recording of the location allows for precision and repeatability of the sampling at the end of the 3 year programme. There is complete traceability of each sample on the Senus technology platform.
“We believe the data and information from the farms involved will be of great benefit to all farmers in our region and demonstrate the positive effects farm practices can have on carbon sequestration.”
Lakeland Dairies is a farmer-owned cooperative established almost 130 years ago. They have a tradition of excellence in using fresh milk produced from green pastures on 3,200 family-owned farms to produce the highest-quality dairy food products served to customers in over 80 countries. Building on the experience of over a century, Lakeland Dairies is one of the key drivers of dairy industry growth in Ireland, providing a sound economic base for producers and laying the groundwork for continuing decades of innovation and progress. Very important to Lakeland Dairies is the move towards sustainability in the dairy industry in Ireland. One component of this strategy is their sustainable soil health programme, which is facilitated by Senus, formerly FARMEYE.
Senus has been carrying out soil health analysis across the Lakeland Dairies Supply Chain since 2019. All data is captured through the Senus MRV software (infield app and cloud-based mapping system) that provides key soil management recommendations to farmers, with the secondary effect of being able to report the performance of the entire supply chain annually. The programme is run under an ISO standard and provides maximum transparency and traceability in the data, information, and insights.
Recently, Lakeland Dairies announced their latest results from this programme, which place their farmers 20% ahead of the national average for soil health management, all verified through the Senus MRV software.
“Our collaboration with FARMEYE has allowed Lakeland Dairies to avail of cutting-edge digital technology to further improve the soil sampling programme available to our milk suppliers.”
“They provide an easy-to-use, highly visual map-based system to record as well as track where and when each sample was taken. This allows for complete traceability of results and will give greater consistency in sampling for subsequent years. By using accurate soil tests to take corrective actions to address nutrient deficiencies in the soil, our farmers continue to improve soil health and improve forage production whilst significantly reduce fertiliser usage saving money every year.”
Carbon AMS partnered with Senus to streamline and professionalise their Soil Nutrient management and soil carbon programmes on their Anaerobic Digestions sites and connecting farms. As part of the collaboration, Senus delivers bespoke fertiliser planning at the field level, tailored to the unique nutrient requirements of each farm enrolled in the programme.
This highly personalised approach is underpinned by advanced geospatial mapping and GPS-based soil sampling services, including geo-tagged photographs and full licensing access to Senus software for seamless farm management. The soil sampling package encompasses everything from field collection to laboratory analysis, providing Carbon AMS with high-quality, reliable data to guide agronomic decision-making and carbon assessments.
In addition to supporting farm-level agronomy, Senus plays a central role in designing and managing Carbon AMS’s soil carbon programme. Senus standardises baseline soil sampling to ensure consistency and comparability across farms. Annual modelling, reporting, and verification are also standardised to this area, providing a clear framework for tracking and validating carbon sequestration outcomes over time.
A key feature of the programme is the repeat sampling scheduled on a 3 year basis, creating a structured three-year cycle for measurement and reporting. By handling everything from GIS mapping and laboratory testing to modelling and accreditation, Senus enables Carbon AMS to confidently deliver a scientifically credible and operationally efficient carbon programme that meets both regulatory expectations and environmental goals. This partnership exemplifies how integrated technical support can accelerate climate-smart farming and carbon market readiness at scale.
"Our collaboration with Senus has allowed us to avail of cutting-edge digital technology and MRV platform to implement both our Soil Health and Nutrient Management Plans, and Soil Carbon Programme. An important part of our supply chain is accuracy, traceability and transparency and Senus provide this in one service. This allows us to maintain high levels of sustainability and confidence in the production of renewable energy. The nutrient management plans allows us to accurately apply digestate on landbanks dedicated to feedstock production."
Senus has partnered with Bank of Ireland to launch an innovative pilot programme offering Farm Environmental Health Reviews to the Bank’s Agri customer base.
Delivered to an initial cohort of Bank of Ireland customers throughout May and June 2025, the software tool will assess a farm’s overall environmental status, capturing the current sustainability approach and providing farmers with high-level environmental insights that will inform a bespoke action plan and outline areas of improvement.
The programme complements Bank of Ireland’s existing Enviroflex sustainability-linked loan offering, now available to over 95% of Irish dairy farmers through partnerships with 12 dairy Co-op partnerships, with the growth of Enviroflex underlining the Bank’s ambition to deliver €15 billion in Sustainable Finance lending by 2025.
Senus, formerly known as FARMEYE, sees this partnership as a vital step in recognising the environmental work already being done on farms, while also creating a pathway for continuous improvement. By equipping farmers with data-driven insights and practical recommendations, the Farm Environmental Health Reviews help strengthen environmental stewardship and farm resilience.
This partnership showcases the power of cross-sector collaboration in accelerating climate-smart farming, highlighting how tailored environmental insights can support farmers in meeting both regulatory requirements and broader sustainability goals.
“Bank of Ireland understands that farming is a unique industry, embedded in the natural and local environment. Farmers continue to implement a variety of sustainable actions on their farms to protect the local environment, and we want to recognise that. We are delighted to launch this pilot programme with Senus, introducing Farm Environmental Health Reviews to support farmers in better understanding their farms unique environmental footprint, and guiding them to implement enhanced farming practises of their own.”
Aurivo
“We believe the data and information from the farms involved will be of great benefit to all farmers in our region and demonstrate the positive effects farm practices can have on carbon sequestration.”
Head of Sustainability, Lakeland Dairies
“Our collaboration with FARMEYE has allowed Lakeland Dairies to avail of cutting-edge digital technology to further improve the soil sampling program available to our milk suppliers.
They provide an easy-to-use, highly visual map-based system to record as well as track where and when each sample was taken. This allows for complete traceability of results and will give greater consistency in sampling for subsequent years. By using accurate soil tests to take corrective actions to address nutrient deficiencies in the soil, our farmers continue to improve soil health and improve forage production whilst significantly reduce fertiliser usage saving money every year.”
Dairy Farmer, Co. Meath
“We’ve been using the FARMEYE system for four years and it’s made a huge difference to managing soil fertility on the farm.
We’ve built soil Ps and Ks by a full index across the farm, growing more grass and reducing the fertiliser bill – which has never been more important. The FARMEYE colour-coded maps are key. You can see at a glance what parts of the farm you need to target.”
Beef Farmer, Co. Roscommon
“I decided to focus on producing the best grass possible on my farm
FARMEYE’s system has really helped me do this by helping me fully understand my soil nutrient profiles. The colour-coded maps are simple and easy to understand. Saving money while growing more grass shows what a great system they have.”
Carbon AMS
“Our collaboration with Senus has allowed us to avail of cutting-edge digital technology and MRV platform to implement both our Soil Health and Nutrient Management Plans, and Soil Carbon Programme.
An important part of our supply chain is accuracy, traceability and transparency and Senus provide this in one service. This allows us to maintain high levels of sustainability and confidence in the production of renewable energy. The nutrient management plans allows us to accurately apply digestate on landbanks dedicated to feedstock production.”
Head of Agri Sector, Bank of Ireland
“Bank of Ireland understands that farming is a unique industry, embedded in the natural and local environment.
Farmers continue to implement a variety of sustainable actions on their farms to protect the local environment, and we want to recognise that. We are delighted to launch this pilot programme with Senus, introducing Farm Environmental Health Reviews to support farmers in better understanding their farms unique environmental footprint, and guiding them to implement enhanced farming practises of their own.”
