Ireland’s agricultural sector has always been an important part of its economy, with a strong focus on high quality food production. According to Bord Bia’s Export Performance and Prospects Report for 2024/2025, the value of Ireland’s food, drink and horticulture exports increased by 5% last year to a record €17 billion. The UK remains Ireland’s largest single market for the food, drink and horticulture industry, growing by 7% to €5.9 billion.
The value of trade to international markets rose by almost 5% to reach €5.2 billion in 2024. North America experienced the largest growth, with exports reaching approximately €2 billion, reflecting a 14% increase. As the world of agriculture continues to evolve, technologies promise to make farming more sustainable, efficient, and profitable while reinforcing Ireland’s role as a global leader in high-quality food production.
AI and Machine Learning for More Efficient Farming
Artificial intelligence and machine learning has the potential to make farming more efficient. However, there are concerns regarding regulations around how companies manage farmers’ data. These technologies allow farmers to analyse data sets and get insights into their farms’ health, including soil quality, crop performance, and pest management. In 2025, AI-driven solutions will be used more widely across farms to optimise crop yields, reduce waste and improve farm productivity overall.
Companies like Senus are leading the way in innovative technology. Their software suite precisely measures and analyses nature (natural capital) across diverse landscapes, from soil health and carbon content to water quality and biodiversity. AI will power the next generation of Senus Nutrient Management and Mapping Tools, to allow low-cost, efficient land data management at scale.
IoT Sensors for Improving Farming
IoT enabled devices are transforming how farmers operate. These devices, used in drones, soil sensors and machinery automation, enable farmers to monitor and receive real-time insights into soil health and crop yield. Soil sensors provide data on moisture levels, pH values, and nutrient profiles, enabling precise irrigation and fertilisation. This targeted approach ensures that crops receive exactly what they need for optimal growth, significantly increasing yields. In 2025, smart farms will continue to grow as technology helps farmers to reduce costs and make more educated and profitable decisions.
Agricultural Robotics are Changing the Farming Workforce
Manual labour is increasingly being replaced by robotics which reduces the workload for farmers. John Deere has announced its 2025 tractors will feature autonomous capabilities, with a goal of achieving a fully autonomous corn and soy production system in the US by the end of the decade. This technological advancement will help reduce human error and will be more time efficient than manual farm labour. Additionally, Eco-Robotics in row-crops use 2D and 3D cameras, utilising AI to precisely target and reduce chemical input. By adopting such tech, farmers can reduce pesticide use by up to 80%, lower operational costs, and improve crop management efficiency.
Sustainable AgTech Solutions for a Greener Future
The agricultural sector is playing an important role in supporting a green future. However the advancements in AI technologies is very low in non-intensive arable contexts, this is due to technology adoption barriers. These barriers include lack of technical expertise among farmers and the initial high cost. Robotics in dairy farming is increasing rapidly year on year. These robots enhance efficiency, and increase milk production. Robots have the ability to detect health problems early on and adjust to the cows needs. This improves the overall welfare of the cow.
With advancements in sustainability-focused technologies, Irish farmers should be well-equipped to navigate the challenges of modern agriculture. As these innovations continue to evolve, they will play a pivotal role in addressing climate change, enhancing food security, and solidifying Ireland’s position as a leader in agricultural innovation. Among these advancements, technologies that optimise water use, provide soil health insights, and reduce waste will be particularly impactful. Senus is at the forefront of this sustainable movement, offering data-driven technology that empowers farmers to make more eco-friendly decisions while maintaining profitability.
The future of farming is bright, and AgTech is at the heart of this transformation.