Last Thursday, MEP Ciaran Mullooly visited the Senus stand at the National Ploughing Championships in Ratheniska to officially launch the company’s rebrand from FARMEYE to Senus and introduce its new water quality reporting software.
The rebrand to Senus signifies the company’s expansion into new sectors and international markets, evolving from a local Agtech leader to a global innovator in environmental technology. The name Senus, inspired by the ancient Roman name for the River Shannon, reflects the company’s dedication to pioneering new paths in natural resource management.
Launch of Advanced Water Quality Reporting Software
During his visit, MEP Mullooly unveiled Senus’s advanced water quality reporting software, which integrates specific farm maps with EPA data to provide farmers with comprehensive, but easy-to-understand water quality profiles. This technology is crucial for meeting derogation requirements, supporting farmers, and bolstering the rural economy by ensuring sustainable water management practices.
“At the heart of retaining Ireland’s nitrates derogation is the use of robust science and evidence to prove that farmers are doing the right thing for water quality. The Senus Water Reports give field-by-field insights to the farmer that can help them have a direct impact on water quality, and improve the environment for us all. The decision on derogation will be a political one. We need to demonstrate positive action at scale to influence that, and solutions such as Senus Water can contribute as a key factor” said MEP Ciaran Mullooly.
Eoghan Finneran, CEO of Senus, stated, “We were honoured to have MEP Ciaran Mullooly join us for the launch of our rebrand and new water quality software. His presence underscores the importance of innovation in environmental technology and our commitment to creating high-tech, quality jobs in the West of Ireland. Just as precise measurements of soil health, carbon, and habitats critically improve the lives of farmers and nature, our latest tool enhances water quality and supports environmental stewardship.”
About Senus
Senus, formerly known as FARMEYE, is a leading provider of environmental technology solutions. Founded in Ireland, the company specialises in transforming complex environmental data into actionable insights for optimal natural resource management. Senus dedicates itself to enhancing sustainability through precision technology and innovation, empowering organisations to make informed, responsible decisions that benefit both the environment and their business operations. Contact us for more information.
