Galway, Ireland & London, UK — Friday 14 November 2025 — Senus, the environmental technology company transforming how natural resources are measured and managed, and Loamin, a pioneer in Geospatial AI for land and soil intelligence, today announced the successful close of Senus’s acquisition of Loamin.
The transaction brings together Senus’s proven leadership in land analytics, MRV platforms, and long-standing relationships with global food producers, governments, and landowners with Loamin’s high-accuracy, high-confidence geospatial monitoring and prediction AI. Together, the companies will deliver a new standard in land and soil intelligence—helping organisations move from measuring nature to managing it.
“We are delighted to officially welcome Loamin into Senus,” said Brendan Allen, MD, Senus. “Senus and Loamin have worked together for many years, successfully delivering results for clients, building their capacity, and lowering the barriers to adopting state-of-the-art AI and machine learning for environmental decision-making. By combining Senus’s trusted MRV platforms and enterprise reach with Loamin’s advanced geospatial AI, we can deliver more accurate, cost-effective, and actionable intelligence at scale across soil, water, habitats, and supply chains. This is a step-change for the industry.”
Hugh Sturrock, co-Founder & CEO of Loamin, added: “Closing this acquisition marks the start of an exciting new chapter. Senus has built unparalleled client relationships and credibility in programme delivery. Together, we can scale Loamin’s predictive models into real-world impact—supporting food producers, financial institutions, carbon markets, and governments to make earth-positive, profitable land-use decisions.”
Advancing a new era in environmental intelligence
The acquisition unlocks a new level of capability across Senus’s platform. Loamin’s geospatial AI now underpins Senus Soil, Senus Terrain, and Senus ERA, creating a fully integrated workflow that connects smart field sampling, predictive modelling, and compliance reporting.
For clients including Tirlan, Lakeland Dairies, Farming Connect, Bank of Ireland, and many others, this integration delivers sharper analytics, wider monitoring coverage, and actionable insights at unprecedented scale.
With more than 1.7 million hectares, Senus already manages extensive, high-quality environmental intelligence datasets that underpin critical land and resource decisions. Combining this depth of data with Loamin’s advanced AI unlocks new dimensions of precision, innovation, and value creation, strengthening the foundation for smarter, more sustainable land management worldwide.
The close of the acquisition marks a significant milestone in Senus’s mission to turn environmental dedication into measurable success through innovative technology. Customers of both companies will continue to receive uninterrupted service, with integrated features rolling out over the coming months.
Meanwhile, joint development teams are accelerating next-generation capabilities in, habitat change detection, water-risk screening, soil-carbon stratification and biodiversity hotspot prediction, advances that will shape future product releases and set new standards for environmental intelligence.
About Senus
Senus transforms complex environmental data into actionable insights for optimal natural resource management. Its MRV software covers soil health/carbon, habitats, water quality and supply chains, serving global food producers, governments and financial institutions. Originally founded in Ireland (formerly FARMEYE), Senus now operates across Europe and beyond.
About Loamin
Loamin is a Geospatial AI company focused on land and soil intelligence. Its unique geospatial AI delivers high-accuracy, high-confidence monitoring and advisory tools for projects, producers and policymakers.
Media Contacts
Senus: Brendan Allen, Managing Director, Brendan@senus.com
Loamin: Hugh Sturrock, CEO, hugh.sturrock@loamin.com
Below are images of the Senus and Loamin Software
